Bare with me, this does speak about marketing/client management. If you’ve been watching Game of Thrones to the end of the final season, you’d seen a Game of queens unfold in front of your eyes. Spoiler alert and all that crap. So, while (hurray for gender equality) one queen does get on a throne by […]
Author Archives: Guillaume
Vive la Révolution
Hail to new beginnings. In our times, as in any, we can’t stand still. We can’t mourn the past, nor can’t we fear the future. Everyday is a winding road. And everyday we walk that first step. We must start afresh with no loss of energy and spirit. Forward we go. That’s the way, the […]
Hate is only taught. And what a horrible teaching.
It’s way past midnight in Paris. A couple hours past that horrible Friday 13th. And I keep wondering how you can decide to end a hundred lives in a evening, lives of people out for a drink, a dinner, a concert, a game. 104 lives. And the only thing that pops in mind is that […]
Think Different? Not this time Pepsi.
When Pepsi launched a new category with Pepsi Next in 2012, it was light blue. Then Coca-Cola Life launched in 2014 in green. Now in 2015, Pepsi Next has turned green too. Think Different? Not this time Pepsi.
O Google, I’m so in awe
Photo Credit: Mobstr through fubiz.net O Google, I’m so in awe. O Google, I’m so in awe That you have several copies of most content produced by Mankind (online, books and videos). O Google, I’m so in awe That, on that note, you’ve grown a video business partly on copyright infringement grounds (more here). O Google, […]
Fifteen Quotes for your 2015 Marketing Plan and Strategy
Marketing has been undergoing tectonic changes and challenges at a very quick pace. Some key evolutions are underway: content marketing, story telling, micro-targeting, benefit/user pain focus, authenticity in products and processes. These are but a few. And of course, with the tidal wave of Digital and Social in the background (with Interstellar wave proportions). To […]
Terrorists’ Small Victory in Paris
Following the attacks earlier this months, I believe the terrorists didn’t succeed in scaring Parisians. For a moment we were shocked. Struck by disbelief, worried. But not afraid. People are still walking the streets, shopping, getting to work. Life goes on. There is however a small victory for the lunatics behind these attacks. It is […]
Tuesday Marketing Book Club #6 – Charlie and the Chocolate Factory by Roald Dahl
During this holiday season, I quickly reread the brilliant Charlie and the Chocolate Factory by Roald Dahl. Oh, boy, that’s a marketing lesson sprinkled with a good dose of inspiration and wrapped in brilliantness. Here are the 6 gems for the marketer that I fished in the great chocolate river. 1. Dahl is a master […]
Tuesday Marketing Book Club #5 – A Technique for Producing Ideas by Webb Young
My choice for this Tuesday’s marketing book is “A Technique for Producing Ideas”, a thin paperback by James Webb Young. Written in the 1965 it has become a cult and I’ve seen it referenced in other advertising books (like It’s not how good you are… which I featured last month). The foreword is by the man […]
Tuesday Marketing Book Club #4 – Animal Farm by George Orwell
The book this week may seem like an oddball choice. What does Orwell’s classic Animal Farm have to do in a book review for Marketing professionals? When I decided to launch this series, I set for myself to choose classic books, not limited to Marketing, not the latest fads. Strong writing that could teach us […]