Do I want it? Do I f*$cking want it? I want it. I want it bad. And if I want it, I take it. I’m gonna go get it. Period. Yes, ’cause I need it deep down. I want it. And I go get it. That, to me, is motivation. Print it. Say it […]
Author Archives: Guillaume
Marketer, do you work for Google? Yes, you do, and you pay for the privilege.
[tweet this] I manage a digital agency and I’ve been in online marketing for years. A lot of my connections are in that line of work. Across many industries, blue chips or startups. And yet most marketers I talk to are de facto working for Google. Google first When I talk with clients and contacts […]
Tuesday Marketing Book Club #3, All Marketers tell stories by Seth Godin
This Tuesday, I’m picking a more recent book than in the past weeks: Seth Godin’s new edition of All Marketers Are Liars, retitled All Marketers tell stories. I think the whole premise is in the title and the title change of the revised edition: it’s about marketing. How marketers now need to be storytellers. […]
Tuesday Marketing Book Club #2
Let’s get into the groove of my new Tuesday Marketing Book Club series with a reference from the end of the 1960’s. The earthy, meaty, and often hilarious From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina. It is full of gems and anecdotes and streetwise […]
My first 9 Marketing nuggets in one slideshare
I love reading from great marketers and collecting awesome marketing quotes. So, a couple of weeks ago, I started sharing “marketing nuggets” on my Linkedin and Twitter. I have collected the first 9 quotes in this simple slideshare which I hope will give you plenty of inspiration. I got a bit heavy on the madmen […]
Tuesday Marketing Book Club
Each Tuesday for the next couple of weeks, I’ll post a book about Marketing which I am fond of. This Tuesday, a very short yet thoughful read: the excquisite It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden. As a Marketer who has been on both sides of […]
Classic Corporate Media Campaign
My thoughts on what corporate media campaigns tend to look like when left to a predominant group – the sales team, the CEO, the corporate affairs team, the marketing team, the product team or even… behold… the consumer. Classic corporate media campaign from Guillaume Rigal
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Sept ans de réflexion
Mon premier blog, je l’ai lancé en 2003. J’avais même écrit une application en Java pour l’administrer (Dana) qui avait évolué en un service lancé début 2004 (blogera.com). Plus tard je suis passé sur Blogger et en 2007, j’ai arrêté de blogguer. Sept ans de réflexion et seven-year itch, nous sommes en 2014 et je […]