During this holiday season, I quickly reread the brilliant Charlie and the Chocolate Factory by Roald Dahl. Oh, boy, that’s a marketing lesson sprinkled with a good dose of inspiration and wrapped in brilliantness. Here are the 6 gems for the marketer that I fished in the great chocolate river. 1. Dahl is a master […]
Category Archives: Tuesday Marketing Book Club
Tuesday Marketing Book Club #5 – A Technique for Producing Ideas by Webb Young
My choice for this Tuesday’s marketing book is “A Technique for Producing Ideas”, a thin paperback by James Webb Young. Written in the 1965 it has become a cult and I’ve seen it referenced in other advertising books (like It’s not how good you are… which I featured last month). The foreword is by the man […]
Tuesday Marketing Book Club #4 – Animal Farm by George Orwell
The book this week may seem like an oddball choice. What does Orwell’s classic Animal Farm have to do in a book review for Marketing professionals? When I decided to launch this series, I set for myself to choose classic books, not limited to Marketing, not the latest fads. Strong writing that could teach us […]
Tuesday Marketing Book Club #3, All Marketers tell stories by Seth Godin
This Tuesday, I’m picking a more recent book than in the past weeks: Seth Godin’s new edition of All Marketers Are Liars, retitled All Marketers tell stories. I think the whole premise is in the title and the title change of the revised edition: it’s about marketing. How marketers now need to be storytellers. […]
Tuesday Marketing Book Club #2
Let’s get into the groove of my new Tuesday Marketing Book Club series with a reference from the end of the 1960’s. The earthy, meaty, and often hilarious From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina. It is full of gems and anecdotes and streetwise […]
Tuesday Marketing Book Club
Each Tuesday for the next couple of weeks, I’ll post a book about Marketing which I am fond of. This Tuesday, a very short yet thoughful read: the excquisite It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden. As a Marketer who has been on both sides of […]