Bare with me, this does speak about marketing/client management. If you’ve been watching Game of Thrones to the end of the final season, you’d seen a Game of queens unfold in front of your eyes. Spoiler alert and all that crap. So, while (hurray for gender equality) one queen does get on a throne by […]
Category Archives: Uncategorized
Vive la Révolution
Hail to new beginnings. In our times, as in any, we can’t stand still. We can’t mourn the past, nor can’t we fear the future. Everyday is a winding road. And everyday we walk that first step. We must start afresh with no loss of energy and spirit. Forward we go. That’s the way, the […]
Hate is only taught. And what a horrible teaching.
It’s way past midnight in Paris. A couple hours past that horrible Friday 13th. And I keep wondering how you can decide to end a hundred lives in a evening, lives of people out for a drink, a dinner, a concert, a game. 104 lives. And the only thing that pops in mind is that […]
Think Different? Not this time Pepsi.
When Pepsi launched a new category with Pepsi Next in 2012, it was light blue. Then Coca-Cola Life launched in 2014 in green. Now in 2015, Pepsi Next has turned green too. Think Different? Not this time Pepsi.
O Google, I’m so in awe
Photo Credit: Mobstr through fubiz.net O Google, I’m so in awe. O Google, I’m so in awe That you have several copies of most content produced by Mankind (online, books and videos). O Google, I’m so in awe That, on that note, you’ve grown a video business partly on copyright infringement grounds (more here). O Google, […]
Fifteen Quotes for your 2015 Marketing Plan and Strategy
Marketing has been undergoing tectonic changes and challenges at a very quick pace. Some key evolutions are underway: content marketing, story telling, micro-targeting, benefit/user pain focus, authenticity in products and processes. These are but a few. And of course, with the tidal wave of Digital and Social in the background (with Interstellar wave proportions). To […]
Terrorists’ Small Victory in Paris
Following the attacks earlier this months, I believe the terrorists didn’t succeed in scaring Parisians. For a moment we were shocked. Struck by disbelief, worried. But not afraid. People are still walking the streets, shopping, getting to work. Life goes on. There is however a small victory for the lunatics behind these attacks. It is […]
Marketer, do you work for Google? Yes, you do, and you pay for the privilege.
[tweet this] I manage a digital agency and I’ve been in online marketing for years. A lot of my connections are in that line of work. Across many industries, blue chips or startups. And yet most marketers I talk to are de facto working for Google. Google first When I talk with clients and contacts […]
My first 9 Marketing nuggets in one slideshare
I love reading from great marketers and collecting awesome marketing quotes. So, a couple of weeks ago, I started sharing “marketing nuggets” on my Linkedin and Twitter. I have collected the first 9 quotes in this simple slideshare which I hope will give you plenty of inspiration. I got a bit heavy on the madmen […]
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